Winner of the “Sponsor of the Year” Award!
BWT is proud to be recognised as a major contributor to athletes and sport.
On Thursday, 13th October 2022, BWT’s sports commitment was honored by the expert jury of the prestigious German media portal HORIZONT. As part of the “HORIZONT Sport business Leaders Forum”, the award ceremony took place in Frankfurt. CMO Lutz Hübner accepted the award from Robert Lechner (BWT Lechner Racing).
The commitment as a sports sponsor beyond Formula 1 was highlighted in a short video during the award ceremony. The spot perfectly links the commitment to the BWT mission “Change the World – sip by sip”. Spreading this mission and finding supporters worldwide is one of the most important reasons for BWT to be active in the sports sector. After all, sporting events and athletes are perfect for spreading the message of sustainable drinking to the world.
A wonderful achievement for BWT
“As a companion for many years, it is a great honor for me to give the laudation for this year’s ‘Sponsor of the Year’ award winner. My father contacted BWT back then and put the first pink Porsche on the grid. A lot has happened since then and I admire the consistency with which the branding is implemented worldwide. BWT is just as consistent in its commitment to preserving the planet, avoiding single use plastic and unnecessary transport of water. This award is a well-deserved recognition for the commitment of a visionary company.”Robert Lechner (laudator)
“I am very proud to receive the Sponsor of the Year award, on behalf of our 5,500 employees. The award is the result of outstanding work by the entire BWT team. We are more than just pink cars; with our Change the World – sip by sip mission and our Bottle Free Zones, we show that economic success and sustainable action go hand in hand. In the near future, the BWT brand will be more than a statement in pink, it has a story to tell. Our athletes also play an important role in this. I believe that when a Ryouyo Kobayashi, Halvor Granerud or Maro Engel, who have a large reach in the social networks, speak out on the subject of sustainability, that carries weight. Then, step by step, sip by sip, we succeed in making the world a better place.”
Lutz Hübner CMO
